Saturday, February 4, 2017

Marked down: Ivanka edition

It looks like the #grabyourwallet boycott was somewhat effective---both Nordstrom's and Neiman Marcus are ditching Ivanka fashion lines, and seriously marked down branded items are appearing at Nordstrom's Rack.*
The first daughter is seeing the clothing line she built for more than five years fall apart, just weeks after her father was elected and masses started boycotting the family's products in protest.
Poor sales of the Ivanka Trump line caused Nordstrom to announce on Thursday that they were cutting their business ties with her.  As of Friday, the only remaining items were a few heavily-discounted shoes on their website and at their outlet - Nordstrom Rack.  
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Following the Nordstrom news, Ivanka's line has completely disappeared from the Neiman Marcus website, as well.
Poor Imelda Ivanka.
 Nordstrom announced that they were cutting ties with Ivanka's fashion brand after an online boycott started in response to her father's election victory. 

Nordstrom denied partisanship in the decision to drop Trump's brand, insisting the move was made as a result of poor sales months after it was hit by a grassroots boycott started by a marketing specialist and a grandmother.
The Grab Your Wallet campaign was launched on October 11 by Shannon Coulter and Sue Atencio after they 'simultaneously realized they could no longer in good conscience shop at retailers that do business with the Trump family'.
*Her merchandise was cheaply made overpriced junk anyway---imho

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